Rust-O Launch Recap | A Night of Bold Creativity and Community

Thursday, March 13, 2024, will go down in the books as a banner day for artists and muralists. At the iconic Secret Walls HQ, Rust-O officially hit the scene with more than just a product launch—it was a creative explosion designed to celebrate the community it calls home.

Forget the typical corporate fanfare. Rust-O debuted its new line of spray paint tailored specifically for artists and muralists in the most authentic way possible, giving attendees a night buzzing with bold vibes, color, and unapologetic artistry.

The Battle of Bold Creativity

At the center of it all? An epic Secret Walls battle featuring two powerhouse creatives from different corners of the art universe. The crowd was treated to an unforgettable faceoff between George F. Baker III (GFB3) and Dave “Persue” with their unique styles colliding in a kaleidoscope of color and creativity.

George F. Baker III (GFB3)

Nebraska-born, Detroit-grown, and ATL-raised, GFB3 brought his playful spirit and inspiring creativity to the canvas, reminding us all of the power of engaging with our inner child. Known for his vibrant designs and limitless curiosity, GFB3 pushes people to imagine the best version of themselves.

Dave “Persue” (per-SWAY)

An absolute legend. With deep roots in skateboarding and aerosol art, Persue’s legacy spans decades, inspiring generations with his Bunny Kitty universe and his signature blend of heart and street culture. His colorful storytelling and bold graphics have made him an OG in the game, and there’s no slowing him down anytime soon.

The battle? Explosive. GFB3 and Persue went head-to-head, trading bold moves, killer technique, and a whole lot of heart. Every line, every pop of color added another chapter to what was already shaping up to be a legendary night.

Not Just a Launch, But an Experience

This wasn’t just a night to watch greatness unfold; it was a night to BE part of it. Muralists and artists mingled, swapped tips, and tested Rust-O's trails firsthand. It was a tactile, immersive way for the community to truly experience the paint that's poised to redefine the game.

Rust-O made it clear this wasn’t just about selling cans; it’s about empowering the people holding them. The event was for you–the creators, the dreamers, the doers.

Why This Matters

For Rust-O, this launch wasn’t about slapping a logo on a can and calling it a day. It was a celebration of the artistic grind, of the late nights and bold ideas that fuel the muralist community. By crafting a moment that felt true to artists, Rust-O proved it’s not just a product; it’s a partner in your creative process.

Whether you're a seasoned street art veteran or a bold newcomer picking up a can for the first time, Rust-O promises to deliver the tools you need to make your mark.

What’s Next?

If you couldn’t make it to the launch, don’t sweat it. The Rust-O story is just beginning, and there’s plenty more to come. Keep an eye out for Rust-O at future events, exhibitions, and in galleries (or on streets) near you.

It’s time to level up. Grab a can, push some boundaries, and keep creating. The canvas is yours.